Friday, December 2, 2011

Carbon Footprints and Cleaning Green

Few businesses these days are as quickly lucrative or as easy to start as a janitorial cleaning company. Since the primary product your company sells is a little elbow grease mixed with varying parts of entrepreneurship and a bit of marketing, this is one of the more economically sound businesses to start, requiring a minimum capital investment. What's more, it's one of the few companies you can begin by going totally green.

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Because these days knowing your carbon footprint is just as important as knowing your credit rating, green cleaning is not only all the rage, it's good business. Companies are hiring janitorial cleaners based on how green their services are.

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On the other hand, what if you already own a traditional janitorial and commercial cleaning service, but would like to go green. Well, here are some helpful tips to help your convert your clients as well as your staff.

Go green, one building at a time. Choose a client concerned with their carbon footprint and implement your green program with them first. Don't try to roll out all your clients at once-too chaotic. Besides, you need a flagship, and a chance to work out any bugs in your processes. There's no better feather in your cap than a great testimonial given by a happy client.

Show your commitment to growing green. Many companies are wearing the green simply as a marketing tool. Unfortunately, flash without substance never works, so it's important to make a complete commitment to change the culture of your business, inside as well as outside. Your janitorial cleaning company must be green in everything it does, down to using glassware instead of Styrofoam cups in the kitchen.

Investigate and evaluate new products and equipment. There's a myriad of green products out there. Even grocery stores now make their own. But which ones to buy? One of the fun things of going green is the opportunity to compare products. Buy them, test them, and decide for yourself which ones work the best. You can even have a little fun with this by making a video about this process, and then posting it on your company's website.

Find new ways to clean. Changing products is a step in the right direction, but it's not enough. You also have to change the way you clean. Microfiber must replace feather dusters. HEPA filter bags must replace leaky canisters in vacuum cleaners. Get your employees involved and find creative ways to clean green in process and well as product.

Go green and in the end your customers will thank you, your employees will thank you, and you'll have the satisfaction of watching your carbon footprint become a baby step.

Carbon Footprints and Cleaning Green

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